Skip to Content

Webinar Gives Students an Insider’s View of Automotive Careers

Advanced Transportation and Logistics – Nearly 100 high school and community college students attended a webinar that provided a glimpse into what it’s like to work in the automotive industry and what skills are necessary to be successful in the field.

The “Test Drive an Automotive Tech Career” session was organized and conduct by a partnership between the automotive tech program at Chaffey College, the automotive apprenticeship program at Mt. San Jacinto College, the California New Car Dealers Association Foundation (CNCDA) and the ATL Regional Director in the Inland Empire/Desert Region. The idea for the program came from Jonathan Polidano, a faculty member at Chaffey College.

Read full article

CNCDA Scholarship Foundation: How We Can Make A Difference – A Scholarship At A Time

Written by: Danielle Whitmore, Scholarship Foundation and Outreach Manager

I’ve always liked working with my hands and working outside. Thanks to the CNCDA Scholarship, I was able to pay for education and certifications to take the next steps toward turning my interests into a full-time auto tech career.” Samuel Arias, 2019 CNCDA Scholarship Recipient.

Read full article

CNCDA New Scholarship Program Launched to Encourage Growth of Auto Tech Workforce

Muscle Cars of America – Recognizing the shortage in the auto tech workforce and the growing demand in the retail automotive industry for well-trained technicians who can work on increasingly sophisticated vehicles, the California New Car Dealers Association (CNCDA) and its Scholarship Foundation announced today the launch of the new “CAR CAREERS” Scholarship Program.

Aimed at supporting California’s workforce development and immediate needs of the industry, this new “CAR CAREERS” program will now offer significantly larger award amounts to student recipients, along with a plan to ensure geographic diversity of awards across the state, positively impacting the communities that our dealer members serve.

Read full article

The CNCDA’s Scholarship Foundation 2.0 Vision – Retooling our Legacy

Written by: Danielle Whitmore, Scholarship Foundation and Outreach Manager

It’s almost here, but we simply couldn’t wait to tell you about the Scholarship Foundation 2.0!

Together, the California New Car Dealers Association (CNCDA) and its Scholarship Foundation have a rich history of supporting students interested in automotive industry careers. For 26 years, we have fueled a vision to fill the fierce and valuable demand for auto technician and management roles critical to California’s retail automotive industry. Since its inception, the Scholarship Foundation has awarded scholarships to 1,326 students – totaling $1,091,437. This funding has encouraged a skilled 21st-century workforce, providing jobs that offer a stable, living wage and a rewarding lifelong career, while serving the needs of California’s franchised new car dealers.

In 2019, the Scholarship Foundation Trustees and CNCDA staff began working to reimagine the vision and direction of the Scholarship program, including providing more substantial and equitable awards geographically, ultimately creating more of an impact in the communities that our dealer members serve. 

New strategies for the 2021-22 school year include:

  • More significant awards in larger amounts of $5,000 per student recipient.  
  • Four student recipients per region, totaling 20 winners statewide. 
  • One statewide winner who will receive an additional $5,000. 

Providing equity among CNCDA’s five key regions of the Golden State through more targeted outreach and increased applicants will ensure top tier candidates are awarded funds and are committed to the industry long-term.  

CNCDA is excited to enhance our relationships with dealer members and your hiring staff.  Building and strengthening partnerships that expand the Scholarship Foundation legacy, support the future of the industry, continue to provide value to students and dealerships, and satisfy the Scholarship Foundation 2.0 approach is of critical importance to CNCDA’s Scholarship Foundation going forward. 

The work of the CNCDA Scholarship Foundation is being administered and managed by CNCDA’s Scholarship and Outreach Manager, Danielle Whitmore, hired in February of this year. The California New Car Dealers Association is funding the program along with generous donations from dealers, partners, and friends of the industry. 

Stay Tuned for the 2.0 application launch date! Please also know we welcome and encourage your support in getting the word out! Help us connect top-tier candidates to the Scholarship Foundation so we can support skilled workers at your dealerships!  

For more information visit or contact Danielle Whitmore at

Cue the Confetti! CNCDA Scholarship Foundation announces launch of the new “CAR CAREERS” Scholarship Program!

We understand the competition and need for quality, new auto tech talent is extremely fierce. CNCDA’s Scholarship Foundation is dedicated to helping grow your workforce pipeline and encouraging students to pursue promising auto tech careers at your dealerships. The CNCDA Scholarship Foundation has reworked the structure of its annual scholarship award program so that the grant amounts are much higher than previous years, which makes a greater impact on a student’s educational career, and also includes an award selection framework that will ensure geographic diversity across the state for award recipients and member dealer communities.

Under the new “CAR CAREERS” Scholarship Program, the top 4 candidates from 5 regions across the state will each be awarded a $5,000 scholarship, for a total of 20 regional awards. The top candidate from all regional awards will receive an additional $5,000 bonus included with their scholarship fund. 

The application period runs from April 15 to June 15, 2021.   Awards will be announced in August of this year to support the 2021-22 academic year.  

The goal of the CAR CAREERS scholarship program is to contribute to the success of the future automotive service industry by helping talented students fulfill their educational goals in pursuit of a promising career path in the California automotive industry. The program works to strengthen the connection between auto tech college programs and auto dealer service employers – establishing a job recruiting pathway that is beneficial to both graduates and employers. 

Member Dealers from across the state are encouraged to share scholarship application information with their employees, partners, and contacts. We have a series of tools available on our website including a flyer, Q&A, website language, and sample social media posts.   These tools can be copied and distributed easily through your dealership’s various communication channels.  Help in getting the word out and bring scholarship dollars to your community today!  Confetti is optional 😊.  

For more information visit or contact Danielle Whitmore at

Back to top