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Leadership & Staff


Brian Maas, President [email]

Brian Maas is the President of the California New Car Dealers Association representing over 1,200 franchised new car dealers in the state. Brian directed CNCDA’s political activities and served as the Association’s chief legislative advocate for twelve years before becoming President. Previously, he was a lobbyist with the California Bankers Association.

Jennifer Aragon, Chief Financial Officer [email]

Jennifer Aragon is the Chief Financial Officer of the California New Car Dealers Association. She is responsible for the financial and administrative functions of the Association and its four related entities. She manages all financial, budgeting, investment, tax, and audit activities. She also oversees operational functions including accounting, membership, and information technology.

Jenny Dudikoff, Director of Public Affairs and Marketing [email]

Jenny Dudikoff is the Director of Public Affairs for the California New Car Dealers Association. Jenny manages all communications internally and externally, while overseeing and implementing public affairs strategies to support the promotion of CNCDA and franchised new car dealers to policymakers, dealership employees, consumers and the general public.

Anthony Bento, Director of Legal Affairs [email]

Anthony Bento is the Director of Legal Affairs at the California New Car Dealers Association. As the Director of Legal Affairs, Anthony serves as CNCDA’s general counsel, a role that involves day-to-day legal matters, such as negotiating contracts, monitoring industry legal developments, and managing the Association’s outside counsel.

Alisa Reinhardt, Director of Government Affairs [email]

Alisa Reinhardt serves as the Director of Government Affairs for the California New Car Dealers Association. As a registered lobbyist, Alisa advocates for dealer interests at the state Capitol and multiple California regulatory agencies. Previously Alisa was the Association’s Director of Regulatory Affairs and before that served as Staff Counsel, where she handled legal compliance for member dealerships and presented at various legal and legislative seminars for the Association.


Rebecca Matulich, Events Manager [email]

Lauren Johnston, Association and Membership Manager [email]

Liza Hernandez, Staff Accountant [email]

Les Swizer, Law Clerk [email]

CNCDA is working to continuously provide our members with the most up to date information on the coronavirus as it pertains to dealerships.

Visit our Dealership Coronavirus Resources webpage for more information.

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