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Leadership & Staff


Brian Maas, President [email]

Brian Maas is the President of the California New Car Dealers Association representing over 1,200 franchised new car dealers in the state. Brian directed CNCDA’s political activities and served as the Association’s chief legislative advocate for twelve years before becoming President. Previously, he was a lobbyist with the California Bankers Association.

Jennifer Aragon, Chief Financial Officer [email]

Jennifer Aragon is the Chief Financial Officer of the California New Car Dealers Association. She is responsible for the financial and administrative functions of the Association and its four related entities. She manages all financial, budgeting, investment, tax, and audit activities. She also oversees operational functions including accounting, membership, and information technology.

Anthony Bento, Director of Legal and Regulatory Affairs [email]

Anthony Bento is the Director of Legal and Regulatory Affairs at the California New Car Dealers Association. As the Director of Legal and Regulatory Affairs, Anthony serves as CNCDA’s in-house general counsel, a role that involves day-to-day legal matters, such as negotiating contracts, monitoring industry legal developments, and managing the Association’s outside counsel. Anthony also monitors and works with California’s various regulatory agencies on issues impacting California’s new car dealers.

Alisa Reinhardt, Director of Government Affairs [email]

Alisa Reinhardt serves as the Director of Government Affairs for the California New Car Dealers Association. As a registered lobbyist, Alisa advocates for dealer interests at the state Capitol and multiple California regulatory agencies. Previously Alisa was the Association’s Director of Regulatory Affairs and before that served as Staff Counsel, where she handled legal compliance for member dealerships and presented at various legal and legislative seminars for the Association.


Les Swizer, Staff Counsel [email]

Rebecca Matulich, Director of Education and Events [email]

Cathy Mason, Director of Operations [email]

James Allison, Director of Marketing and Communications [email]

Lauren Johnston, Association and Membership Manager [email]

Liza Hernandez, Staff Accountant [email]

Karen Schmelzer, Senior Administrative Assistant, Government Affairs and Communications [email]

Danielle Whitmore, Scholarship Foundation and Outreach Manager [email]

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