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Leadership & Staff


Brian Maas, President [email]

Brian Maas is the President of the California New Car Dealers Association representing over 1,200 franchised new car dealers in the state. Brian directed CNCDA’s political activities and served as the Association’s chief legislative advocate for twelve years before becoming President. Previously, he was a lobbyist with the California Bankers Association.

Jennifer Aragon, Chief Financial Officer [email]

Jennifer Aragon is the Chief Financial Officer of the California New Car Dealers Association. She is responsible for the financial and administrative functions of the Association and its four related entities. She manages all financial, budgeting, investment, tax, and audit activities. She also oversees operational functions including accounting, membership, and information technology.

Jenny Dudikoff, Director of Public Affairs and Marketing [email]

Jenny Dudikoff is the Director of Public Affairs for the California New Car Dealers Association. Jenny manages all communications internally and externally, while overseeing and implementing public affairs strategies to support the promotion of CNCDA and franchised new car dealers to policymakers, dealership employees, consumers and the general public.

Anthony Bento, Director of Legal Affairs [email]

Anthony Bento is the Director of Legal Affairs at the California New Car Dealers Association. As the Director of Legal Affairs, Anthony serves as CNCDA’s general counsel, a role that involves day-to-day legal matters, such as negotiating contracts, monitoring industry legal developments, and managing the Association’s outside counsel.

Alisa Reinhardt, Director of Regulatory Affairs [email]

Alisa Reinhardt serves as the Director of Regulatory Affairs for the California New Car Dealers Association. As a registered lobbyist, Alisa advocates for dealer interests in front of multiple California regulatory agencies. Previously Alisa was the Association’s Staff Counsel, where she handled legal compliance for member dealerships and presented at various legal and legislative seminars for the Association.

Cliff Costa, Director of Government Affairs [email]

Cliff Costa, Director of Government Affairs for the California New Car Dealers Association (CNCDA), has over 13+ years’ experience in advocacy, public policy and political campaigns. He served almost a decade in the California State Senate and State Assembly as Legislative Director and Legislative Aide to a number of different legislators representing Los Angeles and the San Francisco Bay Area.


Lauren Johnston, Association and Membership Manager [email]

Sunnie Thornton, Events and Marketing Manager [email]

Garrett Jaehn, Membership Coordinator [email]

Liza Hernandez, Staff Accountant [email]

Susan Durham-Wilson, Facilities & Administrative Assistant [email]

Bali Martindale,  Administrative Assistant [email]

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