Dealership Copyright Law Webinar

Should your dealership pay for a license to use copyrighted material? The answer involves balancing multiple factors. The typical dealership uses a variety of potentially copyrighted material in advertisements, social media posts, and even in-dealership entertainment. Copyright law is protective of the rights of copyright holders, with limited and sometimes misunderstood exceptions for some uses. A copyright violation can result in an expensive lawsuit. The best protection from litigation is to understand when copyright protections apply and to obtain permission to use copyright material prior to use. This webinar will provide you with the tools to identify what materials may have a copyright, understand what types of uses require permission from the copyright holder, and develop strategies that will protect your dealership from expensive lawsuits and demands.