SACRAMENTO, CA – The California New Car Dealers Association would like to express our heartfelt appreciation to all who braved the weather, secured their flights, and made it to our Welcome Party at the 2025 NADA Show in New Orleans! Additionally, we want to sincerely thank our sponsor partners who helped make this event possible for our membership. We hope to see you all next year!
If you would like a high-res version of any of these images, please contact Autumn Heacox, Director of Communications & Marketing (aheacox@cncda.org).
CNCDA Donates $100,000 to NADA Relief Fund for SoCal Wildfire Victims
CNCDA Donates $100,000 to NADA Relief Fund for SoCal Wildfire Victims
SACRAMENTO, CA, February 4, 2025— Today, the California New Car Dealers Association (CNCDA) announced a major donation to support individuals affected by the devastating wildfires in Southern California. CNCDA is donating $100,000 to the National Automobile Dealers Association (NADA) Foundation’s Emergency Relief Fund.
This donation, unanimously approved by the CNCDA Board of Directors last month, will directly help dealership employees and their families significantly impacted by this disaster.
The wildfires have caused significant destruction across the region, forcing several dealerships to close their doors temporarily and, in some cases, devastating many employees’ homes.
“We were deeply concerned to hear about the wildfires in Southern California. We’ve been in close communication with our dealer members and have extended our support for their employees who were most affected by this crisis, ensuring they are safe and cared for. CNCDA’s members remain committed to providing assistance to their fellow dealers in the aftermath of this tragedy,” noted Brian Maas, CNCDA President.
The NADA Emergency Relief Fund offers financial assistance to dealership employees impacted by disasters, with grants of up to $1,500 available to help those in need.
“For years, the NADA Emergency Relief Fund has been there to help dealership employees and their families recover from natural disasters like hurricanes, wildfires, tornadoes, and floods. Contributions like this one from CNCDA are only possible thanks to the generosity of dealers across the country. CNCDA’s significant donation is especially meaningful, given how hard Southern California has been hit by these fires. It truly shows how dedicated California dealers are to taking care of their own, especially during times of crisis,” added Mike Stanton, NADA President and CEO.
CNCDA’s contribution reinforces our members’ commitment to supporting the communities in which they operate, especially in times of hardship.
For over 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.
California New Car Dealers Association Releases EOY 2024 Auto Outlook Report
Year End 2024 CA Auto Outlook Report: Tesla’s Fifth Quarterly Decline CA’s ZEV Market Losing Speed; Hybrids Gaining Traction
Click on the image to view the report.
SACRAMENTO, CA, January 31, 2025— Today, the California New Car Dealers Association (CNCDA) released its California Auto Outlook Report covering 2024 vehicle registrations in the state. The report summarizes California’s new vehicle registrations and predicts anticipated yearly sales. For accurate reporting, please cite Experian Automotive as the data source for CNCDA’s Auto Outlook.
Things aren’t looking so golden for EV automaker Tesla in the Golden State. Tesla’s dominance in the electric vehicle market continues to falter as the brand reported its fifth consecutive quarterly registration decline. Tesla’s registrations fell 7.8 percent in Q4 2024, contributing to an overall 11.6 percent decline in 2024. The company’s market share also dropped by 7.6 points in 2024, now holding 52.5 percent of the Zero Emission Vehicle (ZEV) market for the year. Amongst all brands, Tesla’s share of California’s market is 11.6 percent, down from 13 percent in 2023.
Overall, California’s new vehicle registrations among all brands remain stable. 1,759,141 light vehicles were registered in the Golden State in 2024, representing only a -0.3 percent change from 2023. Projections for 2025 are optimistic, with registrations expected to rise slightly to 1.80 million for the year.
New vehicle registrations in Q4 2024 increased by 4.8 percent compared to the same period in 2023, signaling positive momentum heading into 2025. However, the first quarter of 2025 is expected to remain fairly flat.
Key Highlights The most significant trend to emerge this quarter is the shift in consumer preference within the alternative powertrain sector. ZEV market share for all brands dipped to 21.3 percent in Q4, down from 23.7 percent in Q3 2024. Annual California ZEV totals hit 22 percent (market share in 2023 was 21.7 percent).
Registrations for all alternative powertrains reached 40.2 percent for the year and 42.2 percent in Q4. Notably, hybrids made up the ground lost by ZEVs, gaining 2.4 percentage points in Q4, matching the 2.4 point decline in ZEV registrations. This shift suggests that California consumers may be looking to transition gradually from internal combustion engines (ICE) to fully electric vehicles, with hybrids emerging as an increasingly popular option.
“As dealers, our primary goal is to offer the vehicles that Californians actually want to drive. Whether it’s hybrids, electric vehicles, or traditional models, we are here to meet consumer demand. It’s not about mandates or pushing one type of powertrain over another—it’s about having the right inventory on our lots to serve the needs of real customers and our communities,” says Robb Hernandez, CNCDA Chairman and owner of Camino Real Chevrolet.
Brand Market Share and Summary Among all powertrains and brands, Toyota is king in California, with 289,258 registrations in 2024, a 4.4 percent increase from last year, and now capturing 16.4 percent of California’s market share.
Other YTD market share brand leaders: Tesla and Honda (with 10.9 percent market share). Honda wrapped the year with an 11.5 percent increase in registrations this year (192,166 registrations).
Four brands have improved their registrations by 20 percent (or more) in 2024. These brands include Lincoln (27.6 percent), Land Rover (22 percent), Cadillac (21.7%), and Buick (21.7 percent).
Model Segment Rankings California’s best sellers in the primary segments in 2024 were the Toyota Camry, Tesla Model 3, Honda Civic, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.
The top three passenger cars sold in California to wrap 2024 were neck and neck to the finish line. The Toyota Camry came out the winner with 11.4 percent of the market. Tied for second place were the Honda Civic and Tesla Model 3, with 11 percent of California’s market share. The top three light trucks sold were the Tesla Model Y (128,923 registrations), the Toyota RAV4 (65,041), and the Honda CR-V (49,920 registrations).
Regional Variances Northern California saw a 12.6% decline in passenger cars but a 1.5% rise in light trucks, with ZEVs accounting for 25.1% of the region’s market share. In Southern California, passenger car registrations dropped by 10.3%, while light trucks grew 5%, with ZEVs making up 22.7% of the market.
California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the data source: Experian Automotive.
The report provides comprehensive information on California’s new vehicle market, including annual trends, a vehicle powertrain dashboard, a segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org.
About CNCDA
For over 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.
CNCDA Demands VW Cease Unlawful Competition Through Scout Brand
SACRAMENTO, CA, December 20, 2024— Today, the California New Car Dealers Association (CNCDA) issued a cease-and-desist letter to Volkswagen (VW) and its affiliate Scout following their recent announcement that they plan to sell vehicles under the Scout brand to California consumers in direct violation of state law.
CNCDA is the nation’s largest state dealer trade association (made up of nearly 1,200 California dealerships and over fifty VW dealerships), and its goal is to protect both the franchise system and California consumers while promoting legal and ethical business practices. CNCDA’s cease-and-desist letter details VW’s ongoing violations of California Vehicle Code section 11713.3(o). Scout is a VW affiliate under California’s Vehicle Code. California law states that manufacturers may not compete with their own franchisees by using affiliates to directly sell or service vehicles, which is precisely what VW and Scout intend to do.
VW’s violation of this state law threatens the livelihoods of thousands of existing VW dealership employees and could significantly impact tax revenues. VW’s illegal direct sales plans disregard the legal framework that protects consumer choice and competition within California’s automotive marketplace. VW’s sales of Scout-branded vehicles without participation from franchised dealer partners circumvent its legal obligation to ensure accountability, fair pricing, and consistent customer service.
“Volkswagen’s direct sales via its Scout brand represent a direct threat to the jobs, investments, and consumer protections California’s franchise laws are designed to safeguard,” said CNCDA President Brian Maas. “We strongly encourage Volkswagen to heed our call to abide by California law and immediately stop offering Scout vehicles directly to consumers without using their business partner local dealers.”
In response to concerns that VW would use the Scout brand to compete directly with their franchisees, last year, CNCDA sponsored a franchise bill in the California State legislature, Assembly Bill 473 (“AB 473”). The bill strengthened the state Vehicle Code to prohibit these actions. Scout was active throughout the bill’s legislative journey and publicly stated that it would not be able to choose its current distribution model if the bill were to go into effect. AB 473 was unanimously approved by California’s legislature, signed into law by Governor Newsom, and became effective on January 1, 2024. VW’s intent to sell vehicles without using franchisees using the Scout brand is a brazen violation of the law.
CNCDA remains steadfast in ensuring California law is followed and franchised dealers are protected. The association is prepared to take further action should this letter not result in the immediate cessation of direct sales by VW via Scout.
Media Contact: Autumn Heacox, Director of Communications & Marketing, (916) 441-2599 x105 Aheacox@cncda.org
ABOUT CNCDA: For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs.
In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.
Tom’s Truck Center Fuels Automotive Careers with $300,000 donation to CNCDA Foundation on GivingTuesday
Dealership Kicks Off Global Generosity Movement GivingTuesday to Encourage Others to Donate
FOR IMMEDIATE RELEASE
LOS ANGELES — December 3, 2024 — Tom’s Truck Center, an industry leader in commercial truck sales and service, kicks off GivingTuesday with a $300,000 donation to the California New Car Dealers Association (CNCDA) Foundation, aligning with the global GivingTuesday movement to inspire generosity and giving back. The funds will support programs that encourage students to pursue meaningful careers as automotive service technicians, addressing the growing demand for skilled professionals in California’s evolving auto industry.
“This donation from Tom’s Truck Center will allow the CNCDA Foundation to expand services for students interested in becoming automotive technicians,” said CNCDA Foundation President Kim McPhaul. “We are hoping others will join in the spirit of Giving Tuesday and follow Tom’s lead. Contributions will help us implement mentorships, paid apprenticeships, vehicle donations, and enhance online training resources in 2025.”
With 27 million drivers in California and a rapidly growing fleet of electric, hydrogen, and self-driving vehicles, the automotive industry faces an urgent need for skilled technicians. Currently, there are over 4,300 open automotive technician positions statewide. Well-trained professionals in this field can earn upwards of $150,000 annually, making it a lucrative career path. Visit cncdafoundation.org/givingtuesday to donate today.
“The automotive world is changing fast, and the need for skilled technicians is greater than ever,” said Tom’s Truck Center President and CEO KC Heidler. “We encourage everyone to donate and invest in the future of our industry. Together, we can create pathways for young people to enter stable, well-paying careers as automotive service professionals.”
The CNCDA Foundation, founded in 1994, has provided over $1.5 million in scholarships to aspiring technicians and is committed to expanding educational opportunities to ensure the continued success of California’s automotive industry. Tom’s Truck Center’s significant contribution will enable the foundation to reach even more students, enhancing programs that prepare them for the demands of this dynamic field.
Media Contact: DeeDee Taft Spin Communications deedee@spinpr.com 415.515.1229
About CNCDA Foundation
The CNCDA Foundation, a registered 501(c)(3) nonprofit, supports educational initiatives in the automotive industry. It serves as a catalyst for change and a community partner, inspiring interest in automotive careers to transform lives. Through its Automotive Service Career Pathways Program, the Foundation partners with educators, car dealers, auto manufacturers, and youth and veteran groups across California. Acknowledging the vital role of automotive technicians in California’s transportation ecosystem, the CNCDA Foundation is committed to providing access to essential skills for new automotive technologies, ensuring economic and environmental progress. Visit cncdafoundation.org.
About Tom’s Truck Center
Established in 1949, Tom’s Truck Center provides new and used commercial vehicle sales, rentals, leasing, options, parts and service for medium to heavy duty (Class 2-8) vehicles, including electric and hydrogen trucks and vans. Brands represented include Ford, Fuso, GreenPower, Hino, Isuzu, Nikola, and REE. Tom’s helps businesses navigate purchases, government incentives programs, and charging infrastructure. Tom’s Truck Center has two locations 909 N. Grand Ave, Santa Ana, CA and 13443 E. Freeway Drive, Santa Fe Springs, CA. Visit www.ttruck.com.
California New Car Dealers Association Releases Q3 2024 Auto Outlook Report
Q3 2024 CA Auto Outlook Report: Tesla Sales Slip 12.6% in 2024 Combined Share for CA’s Hybrid and Electric Vehicles Sales Reaches 39.4%
Click on the image to view the report.
SACRAMENTO, CA, October 25, 2024— Today, the California New Car Dealers Association (CNCDA) released its California Auto Outlook covering the first three quarters of 2024. The report summarizes California’s new vehicle registrations and predicts anticipated yearly sales. For accurate reporting, please cite Experian Automotive as the data source for CNCDA’s Auto Outlook.
Key Highlights California’s new light vehicle registrations fell by 1.7 percent YTD versus the year earlier, totaling 1,320,708. The State is forecasted to reach 1.75 million new vehicle registrations by year-end. Overall sales in 2023 reached 1.77 million, indicating a flat YOY prediction. Additionally, early 2025 estimates remain in the narrow range, with total projected sales to reach 1.79 million.
New vehicle registrations in the Golden State seem to be leveling off post-pandemic with a new yearly average benchmark. Three of the past four years have totaled approximately 1.76 million registrations, far less than the pre-pandemic years (2015-2019), which hovered just above 2 million registrations. Affordability remains a key issue holding back numbers, but lower interest rates, falling inflation, increasing employment, and rising incentives may help sales rise into 2025.
Tesla’s Model Y remains the top-selling car in California year-to-date, but the company’s sales continue to slip, losing 8.5 percent market share compared to last year. This marks a full year of registration declines for Tesla in California, leaving the “alternative powertrain door” open for traditional automakers. Manufacturers and dealers have embraced this shift, expanding their share of battery electric vehicle (BEV) sales to 40.2 percent as consumers increasingly turn to exciting, new electric vehicle (EV) options.
Brands like Kia, BMW, and Hyundai have gained traction, increasing their year-to-date market shares by 1.4, 1.3, and 1.3 percents, respectively. Hyundai’s Ioniq 5 is now the third best-selling BEV in California.
YTD, BEVs currently comprise 22.2 percent of the State’s market share, showing a slight increase this year. When considering all alternative powertrains—plug-in hybrids (PHEVs), hybrids, and BEVs— these vehicles account for 39.4 percent of new sales in the first nine months of 2024, a significant increase from just 11.6 percent in 2018.
“California’s franchised dealers are here to meet the needs of our customers, whether they prefer traditional gas-powered vehicles or are shifting to electric or hybrid alternatives. We’re proud to be at the forefront of the Nation’s evolving auto industry, providing the choices and expertise Californians need as they navigate their options,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “At the end of the day, it’s about serving our communities and offering vehicles that best suit their lifestyle while supporting a greener future in a way that aligns with consumer demand and affordability.”
Brand Market Share and Summary Among all powertrains, Toyota remains California’s preferred brand, with 215,402 registrations YTD and 16.3 percent of the market share.
Other YTD market share brand leaders: Tesla (with 12.1 percent market share) and Honda (with 10.9 percent market share). Honda also posted a noteworthy 11.2 percent increase in registrations this year, with 143,391 registrations YTD.
Still holding the position as California’s second best-selling brand, Tesla is grappling with significant hurdles. Its market share dropped by 12.6 points compared to last year, and Q3 2024 registrations fell by 3.5 percent from Q3 2023. This decline suggests that Tesla’s once-coveted appeal continues its downward trend, raising more concerns for the direct-to-consumer brand.
Five brands in the State have improved their registrations by 20 percent (or more) this year. These brands include Jaguar (222.6 percent), Buick (39.9 percent), Rivian (35.4 percent), Lincoln (27.6 percent), and Dodge (20 percent).
Model Segment Rankings Unchanged from the last two quarters, California’s best sellers in the primary segments in Q3 2024 include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.
The top three passenger cars sold in California YTD saw variations from Q2. The Honda Civic is now the best-selling passenger car in California (with 40,741 registrations), followed by the Toyota Camry (40,025 registrations), with the Tesla Model 3 taking third place (37,219 registrations). The top three light trucks sold YTD were the Tesla Model Y (105,693 registrations), the Toyota RAV4 (49,810), and the Honda CR-V (37,759 registrations).
Regional Variances Northern California car registrations dropped 15.4 percent YTD, while light trucks were up .6 percent. Southern California cars also slipped by 12.3 percent. However, southern California light truck registrations saw a jump of 4.2 percent.
Regionally, the San Diego County market has been the most insulated from declines, with a -0.7 percent dip in YTD registrations. The San Francisco Bay Area market saw the largest dip in registrations, posting -4.3 percent this year.
California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the data source: Experian Automotive.
The report provides comprehensive information on California’s new vehicle market, including annual trends, a vehicle powertrain dashboard, a segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org.
About CNCDA
For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.
TIME and Ally Financial Honor San Jose Dealer for 2025
Shaun Del Grande Wins National Recognition for Community Service and Industry Accomplishments
Shaun Del Grande is one of a select group of 49 dealer nominees from across the country who will be honored at the 108th annual National Automobile Dealers Association (NADA) Show in New Orleans, Louisiana, on January 25, 2025. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors.
The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Del Grande was chosen to represent the California New Car Dealers Association in the national competition — one of only 49 auto dealers nominated for the 56th annual award from more than 20,000 nationwide.
“The most rewarding part of leading our organization has been experiencing the personal and professional growth of our team members throughout DGDG (Del Grande Dealer Group),” nominee Del Grande said. “Attracting, guiding, and retaining key employees and leaders has been the focal point and foundation of our success.”
Del Grande earned a B.A. in economics at the University of California Los Angeles in 1988. Then in 1996, he joined his father, Kevan Del Grande, at the dealership his dad originally acquired in 1976.
“It was the greatest decision of my life,” he said. “I had the opportunity to learn from a remarkable businessman, brilliant car dealer, and incredible mentor. Over the past 28 years, the business has scaled from a single rooftop to multiple dealerships in the San Francisco Bay area.”
Today, Del Grande oversees 16 northern California stores in San Jose, Santa Clara, Salinas, Vallejo, Modesto, Fremont, and Concord. These stores represent brands like Audi, Cadillac, Chevrolet, Ford, Genesis, GMC, Honda, Hyundai, Kia, Mazda, Subaru, and Volkswagen.
“I find immense satisfaction and gratitude in the relationships I’ve built with our team, as well as with our great manufacturers and business partners,” he said. “The DGDG culture, which focuses on employee growth and education, a world-class guest experience, and a commitment to new technologies, has established our dealership group as an industry leader.”
Del Grande is proud that the San Francisco Chronicle named DGDG as one of the San Francisco Bay Area Top Workplaces for more than a decade.
Another way Del Grande has shaped his dealership group is through community service. He created DGDG Does Good, known as the charitable arm of his company. DGDG Does Good sponsors local events and partners with many local charities and nonprofits.
“To date, we have donated more than $1 million to worthy recipients throughout our community,” he said. “We also encourage our team members to give back to the causes they care about most.”
Some of the organizations DGDG Does Good has supported include: Second Harvest of Silicon Valley, Make-A-Wish Greater Bay Area, First Tee Silicon Valley, Special Olympics Northern California, YMCA of Silicon Valley, a dog rescue group called South County Tail Waggers, Catholic Charities of Santa Clara County, Santa Teresa Little League, San Jose Police Foundation, as well as many area schools and athletic programs.
“Our goal is to make a difference in the communities where we work and live,” Del Grande said.
Dealers are nominated by the executives of state and metro dealer associations around the country. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity, donated by Ally.
In its 14th year as exclusive sponsor, Ally also will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on ally.com/go/tdoy, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.
“At TIME, our commitment to recognizing the exceptional contributions of automotive dealers remains as strong as ever,” said Jessica Sibley, CEO of TIME. “The TIME Dealer of the Year award continues to celebrate those who not only excel in their profession but also make a meaningful impact in their communities. We are thrilled to continue this legacy in partnership with Ally.”
Doug Timmerman, Ally president of Dealer Financial Services, said, “Auto dealers are the backbones of their communities, providing civic support and significant business leadership. Ally is proud to recognize the unwavering commitment these TIME Dealer of the Year nominees are living every day through their volunteerism, sponsorships, and support of charitable causes. They are the epitome of community heroes, making important and positive impacts in the lives of the people they serve.”
Del Grande was nominated for the TIME Dealer of the Year award by Brian Maas, president of the California New Car Dealers Association. Del Grande has three children.
TIME is a registered trademark of TIME USA, LLC.
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About TIME TIME is the 100-year-old global media brand that reaches a combined audience of over 120 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME also includes the Emmy Award®-winning film and television division TIME Studios; a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises and custom experiences; TIME for Kids, which provides trusted news with a focus on news literacy for kids and valuable resources for teachers and families; the award-winning branded content studio Red Border Studios; an industry-leading web3 division; the website-building platform TIME Sites; the sustainability and climate action platform TIME CO2; the new e-commerce and content platform TIME Stamped, and more.
About Ally Financial Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation’s largest all-digital bank and an industry-leading auto financing business, driven by a mission to “Do It Right” and be a relentless ally for customers and communities. The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit www.ally.com and follow @allyfinancial. For more information and disclosures about Ally, visit https://www.ally.com/#disclosures. For further images and news on Ally, please visit http://media.ally.com.
About the NADA Show The annual NADA Show brings together more than 20,000 franchised dealers and their employees, industry leaders, manufacturers and exhibitors to learn about the latest auto industry tools, trends, products and technologies.
About CNCDA For 100 years, the California New Car Dealers Association has protected and promoted the interests of California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles but also provide customers with automotive products, parts, service and repair. Our members sold more than 3 million new cars and trucks in 2022 and employed more than 136,000 Californians, significantly contributing to our state’s economy. As the nation’s largest state association of franchised new car and truck dealers—with more than 1,200 members—CNCDA provides legal compliance and legislative, regulatory, and legal advocacy.
2024 NADA Washington D.C. Conference
SACRAMENTO, CA – In late September, CNCDA staff and dealer members attended the 2024 NADA Washington Conference at our nation’s capitol where we had the opportunity to engage with congressional representatives and discuss the issues facing the automotive industry today. We sincerely thank our dealer members again for traveling across the country to advocate for California’s franchised new car dealers!
California New Car Dealers Association Releases Q2 2024 Auto Outlook Report
Q2 2024 CA Auto Outlook Report: Has Tesla Peaked in CA? Sales Slip 17% YTD; New Vehicle Registrations Decline Slightly; Ioniq 5 Steals Third Place in EVs
Click on the image to view the report.
SACRAMENTO, CA, July 18, 2024— Today, the California New Car Dealers Association (CNCDA) released its California Auto Outlook covering the first half of 2024. The report summarizes California’s new vehicle registrations and predicts anticipated yearly sales. For accurate reporting, please cite Experian Automotive as the data source for CNCDA’s Auto Outlook.
Key Highlights California’s new light vehicle registrations fell by .7 percent YTD compared to last year, totaling 892,363. Despite this decline, the State is on track to hit a forecasted 1.8 million new vehicle registrations by year-end. Higher interest rates and inflation are squeezing consumer budgets. Still, the aging vehicle fleet (at a record all-time high) and technology and safety upgrades in new models are keeping the market resilient.
Tesla’s future appears to be dwindling as the brand’s sales continue to decline in the Golden State; registrations are down a significant 17 percent YTD (as compared to last year). While Tesla’s Model Y remains the top-selling car in the State, Tesla sales may have peaked. This new data marks the brand’s third consecutive quarter with registration declines (dipping 24.1 percent in Q2 2024, 7.8 percent in Q1 2024, and 9.8 percent in Q4 2023).
In stark contrast, mainstay brands like Toyota, Hyundai, and Ford are on the upswing, with significant gains and excitement around new EV models that Californians seem eager to adopt. This year, Toyota’s BEV registrations rose 108.1 percent, and Hyundai’s BEV registrations rose 65.7 percent. Notably, the Hyundai Ioniq 5 stole third place (from Tesla’s Model X) of the top-selling EVs in California YTD, with 7,191 registrations.
Ford BEV sales rose by 26.4 percent, and the Mustang Mach-E became the fifth most-sold EV YTD. This surge underscores how the State’s franchised new car dealers are expertly navigating the evolving market, driving consumer enthusiasm with trusted, high-performing brands.
“It’s an exciting time to be a franchised car dealer in California. With new competitive EV models and the latest ICE options, we’re able to meet diverse customers’ needs and provide the support they want from their local dealership,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “Our dealers are trusted community partners, providing Californians with high-quality, reliable vehicles- whether electric, traditional, or anything in between.”
Regardless of the powertrain, Toyota remains California’s top brand. With 150,964 registrations and 16.9 percent of the market share (a 2.1 point increase YTD from 2023), Toyota continues to lead the market.
Vehicle Powertrain Dashboard The report’s vehicle powertrain dashboard details the State’s BEV, hybrid, and PHEV sales and market health. California leads the nation in BEV registrations, with BEVs accounting for 21.4 percent of sales year-to-date. Thirty-three percent of nationwide BEV sales took place in California. The U.S. BEV market share is far less substantial, posting 7.5 percent YTD.
Additionally, after six months of declines, California’s BEV market share rose to 21.9 percent from 20.9 percent last quarter. The State’s hybrid registrations showed promise, jumping to 13.2 percent, and the PHEV market share remained steady at 3.4 percent this year.
In the first half of 2024, combined sales of BEVs, PHEVs, hybrids, and fuel cell vehicles in the Golden State accounted for 38 percent of the market share. Internal Combustion Engine (ICE) vehicles (gas and diesel) accounted for 62 percent of registrations.
California’s franchised new car and truck dealers account for over 67 percent of combined sales for all alternative powertrain types this year, demonstrating consumer confidence in local dealerships and mainstay brands. This trend is evident in the sales of BEVs by franchised dealerships, which have surged by 27 percent (while direct sellers, such as Tesla and Rivian, saw a 12.3 percent drop).
Model Segment Rankings Unchanged from last quarter, California’s best sellers in the primary segments in Q2 2024 include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.
Brand Market Share and Summary Tesla, the second best-selling brand in California with 102,106 registrations YTD, is facing mounting challenges. Its market share dipped 2.3 points from last year, and Q2 2024 registrations plummeted 24.1 percent compared to Q2 2023. Tesla’s allure seems to be wearing off, signaling potential trouble for the direct-to-consumer manufacturer.
Honda also reported an impressive 12.9 percent jump YTD (reaching 94,939 registrations). As reported last quarter, the top three passenger cars sold were the Toyota Camry, the Honda Civic, and the Tesla Model 3. The top three light trucks were the Tesla Model Y, the Toyota RAV4, and the Honda CR-V.
Five brands in the State have improved registrations by more than 10 percent this year. These brands include Rivian (76.7 percent), Dodge (43.1 percent), Lexus (25.6 percent), Lincoln (23.3 percent), and Buick (19.5 percent).
Regional Variances Northern California’s BEV market share was 24.9 percent in the first half of this year, while Southern California’s share was 22.1 percent.
Specifically, light vehicle (non-fleet) registrations in N. and S. California showed declines of 3.3 and .1 percents, respectively. Regionally, the Bay Area posted a 3.2 percent decline, LA and Orange Counties increased slightly by .1 percent, and San Diego County’s sales increased by 1.6 percent, YTD.
California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the data source: Experian Automotive.
The report provides comprehensive information on California’s new vehicle market, including annual trends, a vehicle powertrain dashboard, a segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org.
About CNCDA
For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.
Historic PAGA Reform Approved by Legislature
Agreement Between Business, Community and Labor Groups Will Create a Better, Fairer System for Workers and Employers
Contact: Kathy Fairbanks, (916) 813-1010
Sacramento – Today, the Fix PAGA coalition, representing non-profits, social justice advocates, family farmers, health care providers and businesses, applauded final legislative passage of SB 92 (Umberg) and AB 2288 (Kalra) to reform California’s broken Private Attorneys General Act (PAGA).
“This package of reforms will have a tremendous positive impact on California employers while preserving strong labor protections for employees,” said Jennifer Barrera, President & CEO, California Chamber of Commerce. “We are proud to help deliver this meaningful reform to minimize egregious shakedown lawsuits against employers. We thank Governor Newsom, Senate President pro Tempore McGuire, Assembly Speaker Rivas and all legislators for passing this historic agreement.”
Taken together, the two bills reform PAGA to ensure workers retain a strong tool to resolve labor claims and receive fair compensation, while limiting the shakedown lawsuits that hurt employers and employees.
“PAGA has been broken for decades,” said Brian Maas, President, California New Car Dealers Association and proponent of the PAGA reform initiative that is eligible for the November ballot. “This reform package addresses the major problems in the law while also protecting workers. We applaud the legislature for passing these reforms and Governor Newsom for getting the agreement over the finish line. We will now uphold our agreement to withdraw our ballot measure.”
A recent report found that since 2013 there have been nearly $10 billion in PAGA court case awards, but due to significant attorney fees, workers receive only a small portion of these awards. PAGA hurts virtually every industry and employer in California, including non-profits, local governments, family-run businesses and others.
The core elements of the reform package are:
Employee Share of Penalty
Increases share employees receive from any penalty from 25% to 35%.
Standing
Requires the employee (plaintiff) to personally experience the alleged violations brought in a claim.
Alleged violations must have occurred within the last year (presently, there is no time limitation).
Penalty
Caps Penalties: For employers who proactively take steps to comply with the Labor Code before receiving a notice, the maximum penalty that can be awarded is 15 percent of the applicable penalty amount.
Caps Penalties: For employers who take steps to fix policies and practices after receiving a PAGA notice, the maximum penalty that can be awarded is 30 percent of the applicable penalty amount.
Reduces the maximum penalty where the alleged violation was brief or where it is a wage statement violation that did not cause confusion or economic harm to the employee (i.e. misspelling of company name or forgetting to add “Inc.” on the pay statement).
Levels the playing field for employers who pay weekly by ensuring a penalty is adjusted. Presently, such employers are penalized at twice the amount because the penalty accrues on a per pay period basis.
Addresses derivative claims.
Creates a new penalty ($200 per pay period) if an employer acted maliciously, fraudulently, or oppressively.
Employer Right to Cure
Expands which Labor Code sections can be cured, so employees are made whole quickly.
Protects small employers by providing a more robust right to cure process through the state labor department (Labor and Workforce Development Agency) to reduce litigation and costs.
Provides an opportunity for early resolution in court for employers.
Strengthening Enforcement Agency
The Administration will pursue a trailer bill to give the California Department of Industrial Relations (DIR) the ability to expedite hiring and filling vacancies to improve and expedite enforcement of employee labor claims.
Judicial Discretion (Manageability)
Codifies that a court may limit both the scope of claims and evidence presented at trial.
Injunctive Relief
Allows for injunctive relief.
“Our members are frequent targets of exploitative PAGA lawsuits that jeopardize the services we provide to Californians with disabilities,” said Barry Jardini, Executive Director, California Disability Services Association. “With these reforms our members will be better able to focus on the services we provide rather than spending money defending themselves in court.”
“Small businesses throughout the state have been targeted by frivolous PAGA lawsuits for decades, even forcing some restaurants to shut down,” saidJot Condie, President & CEO, California Restaurant Association. “This is strong reform that will help small businesses and we are proud to help make it happen.”
“The abusive litigation that PAGA has allowed has contributed to the loss of small family farms and the movement of agricultural production away from California. We applaud Governor Newsom for shepherding this important reform effort and the legislature for passing it,” said Dave Puglia, President & CEO, Western Growers Association.