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Tom’s Truck Center Fuels Automotive Careers with $300,000 donation to CNCDA Foundation on GivingTuesday

Dealership Kicks Off Global Generosity Movement GivingTuesday to Encourage Others to Donate

FOR IMMEDIATE RELEASE

LOS ANGELES — December 3, 2024 — Tom’s Truck Center, an industry leader in commercial truck sales and service, kicks off GivingTuesday with a $300,000 donation to the California New Car Dealers Association (CNCDA) Foundation, aligning with the global GivingTuesday movement to inspire generosity and giving back. The funds will support programs that encourage students to pursue meaningful careers as automotive service technicians, addressing the growing demand for skilled professionals in California’s evolving auto industry.

“This donation from Tom’s Truck Center will allow the CNCDA Foundation to expand services for students interested in becoming automotive technicians,” said CNCDA Foundation President Kim McPhaul. “We are hoping others will join in the spirit of Giving Tuesday and follow Tom’s lead. Contributions will help us implement mentorships, paid apprenticeships, vehicle donations, and enhance online training resources in 2025.”

With 27 million drivers in California and a rapidly growing fleet of electric, hydrogen, and self-driving vehicles, the automotive industry faces an urgent need for skilled technicians. Currently, there are over 4,300 open automotive technician positions statewide. Well-trained professionals in this field can earn upwards of $150,000 annually, making it a lucrative career path. Visit cncdafoundation.org/givingtuesday to donate today.

“The automotive world is changing fast, and the need for skilled technicians is greater than ever,” said Tom’s Truck Center President and CEO KC Heidler. “We encourage everyone to donate and invest in the future of our industry. Together, we can create pathways for young people to enter stable, well-paying careers as automotive service professionals.”

The CNCDA Foundation, founded in 1994, has provided over $1.5 million in scholarships to aspiring technicians and is committed to expanding educational opportunities to ensure the continued success of California’s automotive industry. Tom’s Truck Center’s significant contribution will enable the foundation to reach even more students, enhancing programs that prepare them for the demands of this dynamic field.

Link to photos here:

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Media Contact:
DeeDee Taft
Spin Communications
deedee@spinpr.com
415.515.1229

About CNCDA Foundation

The CNCDA Foundation, a registered 501(c)(3) nonprofit, supports educational initiatives in the automotive industry. It serves as a catalyst for change and a community partner, inspiring interest in automotive careers to transform lives. Through its Automotive Service Career Pathways Program, the Foundation partners with educators, car dealers, auto manufacturers, and youth and veteran groups across California. Acknowledging the vital role of automotive technicians in California’s transportation ecosystem, the CNCDA Foundation is committed to providing access to essential skills for new automotive technologies, ensuring economic and environmental progress. Visit cncdafoundation.org.

About Tom’s Truck Center

Established in 1949, Tom’s Truck Center provides new and used commercial vehicle sales, rentals, leasing, options, parts and service for medium to heavy duty (Class 2-8) vehicles, including electric and hydrogen trucks and vans. Brands represented include Ford, Fuso, GreenPower, Hino, Isuzu, Nikola, and REE. Tom’s helps businesses navigate purchases, government incentives programs, and charging infrastructure. Tom’s Truck Center has two locations 909 N. Grand Ave, Santa Ana, CA and 13443 E. Freeway Drive, Santa Fe Springs, CA. Visit www.ttruck.com.

Sharing Good News – November 2024

Audi Fletcher Jones hosted a blood donation drive

Deanza College Auto Tech hosted a food donation drive

Downey Nissan collected toys at their Winter Drive

Hansel Toyota won a D.E.E.P. Award, recognizing their focus on reducing energy, water, waste, carbon emissions and operational costs.

Kirby Subaru has been designated as a Spark of Love Toy Drive drop off location by ABC 7

Larry H. Miller Toyota of Lemon Grove is hosting a toy drive with Kids Fashion Week So-Cal

Mercedes Benz of El Cajon is hosting a Toys for Tots Donation Drive

Modesto Subaru opened their annual Ice Skating Rink for the community

Premier Hyundai of Moreno Valley is a sponsor for the community’s local Turkey Giveaway

Roseville Toyota is hosting a Toy Drive in partnership with CHIPS for Kids

Shingle Springs Subaru has become an active contributor to the UC Davis Cancer Care Center and is aiming to reach a one million dollar pledge goal.

Wilson Automotive is hosting their annual Toy Drive and Car Show event

Sharing Good News – October 2024

DCH Subaru of Riverside hosted a pet adoption event in support of the Mary S. Roberts Pet Adoption Center

Galpin Motors hosted a free pumpkin patch for their community to attend

Hello Auto Group joined in on the Purple Walk supporting Domestic Abuse Survivors

Kirby Subaru of Ventura sponsored a mobile vision clinic for community members to utilize

Motor City Lexus of Bakersfield sponsored BCHS’s Boots & BBQ Event in support of their athletic program.

Sierra Subaru hosted a pet adoption event in support of the Subaru Loves Campaign

Subaru Santa Monica hosted a Wags & Walk Adoption Event at their dealership

Toyota Santa Maria hosted a Pink Pumpkin sale in support of the Mission Hope Cancer Center.

Victorville Mitsubishi supported the non-profit “Feeding Pets for the Homeless” by hosting a pet food and supplies donation drive.

California New Car Dealers Association Releases Q3 2024 Auto Outlook Report

Media Contact: Autumn Heacox, Communications & Marketing Director: aheacox@cncda.org, (916) 441-2599 x105

Q3 2024 CA Auto Outlook Report: Tesla Sales Slip 12.6% in 2024
Combined Share for CA’s Hybrid and Electric Vehicles Sales Reaches 39.4%

Click on the image to view the report.

SACRAMENTO, CA, October 25, 2024— Today, the California New Car Dealers Association (CNCDA) released its California Auto Outlook covering the first three quarters of 2024. The report summarizes California’s new vehicle registrations and predicts anticipated yearly sales. For accurate reporting, please cite Experian Automotive as the data source for CNCDA’s Auto Outlook.

Key Highlights
California’s new light vehicle registrations fell by 1.7 percent YTD versus the year earlier, totaling 1,320,708. The State is forecasted to reach 1.75 million new vehicle registrations by year-end. Overall sales in 2023 reached 1.77 million, indicating a flat YOY prediction. Additionally, early 2025 estimates remain in the narrow range, with total projected sales to reach 1.79 million.

New vehicle registrations in the Golden State seem to be leveling off post-pandemic with a new yearly average benchmark. Three of the past four years have totaled approximately 1.76 million registrations, far less than the pre-pandemic years (2015-2019), which hovered just above 2 million registrations. Affordability remains a key issue holding back numbers, but lower interest rates, falling inflation, increasing employment, and rising incentives may help sales rise into 2025.

Tesla’s Model Y remains the top-selling car in California year-to-date, but the company’s sales continue to slip, losing 8.5 percent market share compared to last year. This marks a full year of registration declines for Tesla in California, leaving the “alternative powertrain door” open for traditional automakers. Manufacturers and dealers have embraced this shift, expanding their share of battery electric vehicle (BEV) sales to 40.2 percent as consumers increasingly turn to exciting, new electric vehicle (EV) options.

Brands like Kia, BMW, and Hyundai have gained traction, increasing their year-to-date market shares by 1.4, 1.3, and 1.3 percents, respectively. Hyundai’s Ioniq 5 is now the third best-selling BEV in California.

YTD, BEVs currently comprise 22.2 percent of the State’s market share, showing a slight increase this year. When considering all alternative powertrains—plug-in hybrids (PHEVs), hybrids, and BEVs— these vehicles account for 39.4 percent of new sales in the first nine months of 2024, a significant increase from just 11.6 percent in 2018.

“California’s franchised dealers are here to meet the needs of our customers, whether they prefer traditional gas-powered vehicles or are shifting to electric or hybrid alternatives. We’re proud to be at the forefront of the Nation’s evolving auto industry, providing the choices and expertise Californians need as they navigate their options,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “At the end of the day, it’s about serving our communities and offering vehicles that best suit their lifestyle while supporting a greener future in a way that aligns with consumer demand and affordability.”

Brand Market Share and Summary
Among all powertrains, Toyota remains California’s preferred brand, with 215,402 registrations YTD and 16.3 percent of the market share.

Other YTD market share brand leaders: Tesla (with 12.1 percent market share) and Honda (with 10.9 percent market share). Honda also posted a noteworthy 11.2 percent increase in registrations this year, with 143,391 registrations YTD.

Still holding the position as California’s second best-selling brand, Tesla is grappling with significant hurdles. Its market share dropped by 12.6 points compared to last year, and Q3 2024 registrations fell by 3.5 percent from Q3 2023. This decline suggests that Tesla’s once-coveted appeal continues its downward trend, raising more concerns for the direct-to-consumer brand.

Five brands in the State have improved their registrations by 20 percent (or more) this year. These brands include Jaguar (222.6 percent), Buick (39.9 percent), Rivian (35.4 percent), Lincoln (27.6 percent), and Dodge (20 percent).

Model Segment Rankings
Unchanged from the last two quarters, California’s best sellers in the primary segments in Q3 2024 include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.

The top three passenger cars sold in California YTD saw variations from Q2. The Honda Civic is now the best-selling passenger car in California (with 40,741 registrations), followed by the Toyota Camry (40,025 registrations), with the Tesla Model 3 taking third place (37,219 registrations). The top three light trucks sold YTD were the Tesla Model Y (105,693 registrations), the Toyota RAV4 (49,810), and the Honda CR-V (37,759 registrations).

Regional Variances
Northern California car registrations dropped 15.4 percent YTD, while light trucks were up .6 percent. Southern California cars also slipped by 12.3 percent. However, southern California light truck registrations saw a jump of 4.2 percent.

Regionally, the San Diego County market has been the most insulated from declines, with a  -0.7 percent dip in YTD registrations. The San Francisco Bay Area market saw the largest dip in registrations, posting -4.3 percent this year.

Click Here to Access the Q3 2024 Auto Outlook Report.

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California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the data source: Experian Automotive.

The report provides comprehensive information on California’s new vehicle market, including annual trends, a vehicle powertrain dashboard, a segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org. 

About CNCDA

For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.

TIME and Ally Financial Honor San Jose Dealer for 2025

Shaun Del Grande Wins National Recognition for Community Service and Industry Accomplishments

TIME Dealer of the Year In Partnership with Ally Logo

Shaun Del Grande is one of a select group of 49 dealer nominees from across the country who will be honored at the 108th annual National Automobile Dealers Association (NADA) Show in New Orleans, Louisiana, on January 25, 2025. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors.

The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Del Grande was chosen to represent the California New Car Dealers Association in the national competition — one of only 49 auto dealers nominated for the 56th annual award from more than 20,000 nationwide.

“The most rewarding part of leading our organization has been experiencing the personal and professional growth of our team members throughout DGDG (Del Grande Dealer Group),” nominee Del Grande said. “Attracting, guiding, and retaining key employees and leaders has been the focal point and foundation of our success.”

Del Grande earned a B.A. in economics at the University of California Los Angeles in 1988. Then in 1996, he joined his father, Kevan Del Grande, at the dealership his dad originally acquired in 1976.

“It was the greatest decision of my life,” he said. “I had the opportunity to learn from a remarkable businessman, brilliant car dealer, and incredible mentor. Over the past 28 years, the business has scaled from a single rooftop to multiple dealerships in the San Francisco Bay area.”

Today, Del Grande oversees 16 northern California stores in San Jose, Santa Clara, Salinas, Vallejo, Modesto, Fremont, and Concord. These stores represent brands like Audi, Cadillac, Chevrolet, Ford, Genesis, GMC, Honda, Hyundai, Kia, Mazda, Subaru, and Volkswagen.

“I find immense satisfaction and gratitude in the relationships I’ve built with our team, as well as with our great manufacturers and business partners,” he said. “The DGDG culture, which focuses on employee growth and education, a world-class guest experience, and a commitment to new technologies, has established our dealership group as an industry leader.”

Del Grande is proud that the San Francisco Chronicle named DGDG as one of the San Francisco Bay Area Top Workplaces for more than a decade.

Another way Del Grande has shaped his dealership group is through community service. He created DGDG Does Good, known as the charitable arm of his company. DGDG Does Good sponsors local events and partners with many local charities and nonprofits.

“To date, we have donated more than $1 million to worthy recipients throughout our community,” he said. “We also encourage our team members to give back to the causes they care about most.”

Some of the organizations DGDG Does Good has supported include: Second Harvest of Silicon Valley, Make-A-Wish Greater Bay Area, First Tee Silicon Valley, Special Olympics Northern California, YMCA of Silicon Valley, a dog rescue group called South County Tail Waggers, Catholic Charities of Santa Clara County, Santa Teresa Little League, San Jose Police Foundation, as well as many area schools and athletic programs.

“Our goal is to make a difference in the communities where we work and live,” Del Grande said.

Dealers are nominated by the executives of state and metro dealer associations around the country. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity, donated by Ally.

In its 14th year as exclusive sponsor, Ally also will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on ally.com/go/tdoy, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.

“At TIME, our commitment to recognizing the exceptional contributions of automotive dealers remains as strong as ever,” said Jessica Sibley, CEO of TIME. “The TIME Dealer of the Year award continues to celebrate those who not only excel in their profession but also make a meaningful impact in their communities. We are thrilled to continue this legacy in partnership with Ally.”

Doug Timmerman, Ally president of Dealer Financial Services, said, “Auto dealers are the backbones of their communities, providing civic support and significant business leadership. Ally is proud to recognize the unwavering commitment these TIME Dealer of the Year nominees are living every day through their volunteerism, sponsorships, and support of charitable causes. They are the epitome of community heroes, making important and positive impacts in the lives of the people they serve.”

Del Grande was nominated for the TIME Dealer of the Year award by Brian Maas, president of the California New Car Dealers Association. Del Grande has three children.

TIME is a registered trademark of TIME USA, LLC.

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About TIME
TIME is the 100-year-old global media brand that reaches a combined audience of over 120 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME also includes the Emmy Award®-winning film and television division TIME Studios; a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises and custom experiences; TIME for Kids, which provides trusted news with a focus on news literacy for kids and valuable resources for teachers and families; the award-winning branded content studio Red Border Studios; an industry-leading web3 division; the website-building platform TIME Sites; the sustainability and climate action platform TIME CO2; the new e-commerce and content platform TIME Stamped, and more.

About Ally Financial
Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation’s largest all-digital bank and an industry-leading auto financing business, driven by a mission to “Do It Right” and be a relentless ally for customers and communities. The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit www.ally.com and follow @allyfinancial. For more information and disclosures about Ally, visit https://www.ally.com/#disclosures. For further images and news on Ally, please visit http://media.ally.com.

About the NADA Show
The annual NADA Show brings together more than 20,000 franchised dealers and their employees, industry leaders, manufacturers and exhibitors to learn about the latest auto industry tools, trends, products and technologies.

About CNCDA
For 100 years, the California New Car Dealers Association has protected and promoted the interests of California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles but also provide customers with automotive products, parts, service and repair. Our members sold more than 3 million new cars and trucks in 2022 and employed more than 136,000 Californians, significantly contributing to our state’s economy. As the nation’s largest state association of franchised new car and truck dealers—with more than 1,200 members—CNCDA provides legal compliance and legislative, regulatory, and legal advocacy. 


2024 NADA Washington D.C. Conference

SACRAMENTO, CA – In late September, CNCDA staff and dealer members attended the 2024 NADA Washington Conference at our nation’s capitol where we had the opportunity to engage with congressional representatives and discuss the issues facing the automotive industry today. We sincerely thank our dealer members again for traveling across the country to advocate for California’s franchised new car dealers!


Sharing Good News – September 2024

Back-To-School with Car Pros Auto Group

Dalton Hyundai National City participated in the Hyundai Hope on Wheels 5K and Color Run to help raise funds for Pediatric Cancer Research.

Dealer news: Car Pros donates back-to-school supplies

Future Ford donated a car to Fresno Unified High School.

Harper Motors hosted Eureka High School’s Auto II Class for a day of inspiration and education.

Gold Rush Subaru is supporting the Auburn Interfaith Food Closet during Hunger Action Month by hosting a food drive.

Jim Vreeland Ford sponsors Cars and Cowboys event which benefits the local Meals on Wheels Program.

Motor City Buick GMC and Motor City Lexus are supporting the Healthy Room Project which helps kids create cleaner and healthier environments in their bedrooms and provides essential furnishings.

Toyota of Buena Park participated in Toyota’s Big Summer Give Back evet at Carl E. Gilbert Elementary School through classroom games and providing school supplies.

Vacaville Volkswagen raised money for the Vacaville Boys and Girls Club in honor of their late GM, Kirk Thornhill.

Sharing Good News – August 2024

DCH Subaru of Riverside partnered with Adopt a Classroom to surprise teachers at Matthew Gage Middle School with a $5,000.00 donation, school supply kits, refreshments and Subaru Swag.

DCH Subaru of Riverside volunteered at Mary S. Roberts Pet Adoption Center to make pup cups for those pets seeking homes.

Hello Auto Group volunteered at the Veterans Village of San Diego’s Stand Down Event

Lithia Nissan of Fresno presented $1,000 scholarship check to aspiring auto tech student, Sergio Serrano, through the CNCDA Foundation.

Premier Hyundai Seaside volunteered to help Food Bank for Monterey County again at St. Francis Xavier Catholic Church

Toyota of Santa Maria collected funds via newspaper sale to donate to Mission Hope Cancer Center

Vacaville Honda donated $7,000.00 to the family of late Officer Matthew Bowen after pledging $50.00 for every car sold during the month of July.

Volkswagen of Oakland staff came to the rescue of two residents of nearby senior care home facility after they were attacked on the street

Sharing Good News – July 2024

Chase Chevrolet supported the San Joaquin Community Child Support organization at their community event by cooking hotdogs and handing out 1,000 backpacks for the children.

Hansel Volkswagen supported the Salvation Army with a Back to School Donation Drive

Hello Auto Group is hosting a Back to School Donation Drive

Longo Toyota celebrates employee, Teadeo’s, 30-year work anniversary with company.

Motor City Buick GMC sends staff to hand out donuts and coffee at local home depot each week to engage with community members.

Ocean Subaru of Fullerton hosted a blood drive.

Ocean Subaru of Fullerton donated 240 backpacks to OC United.

Silicon Valley is partnering with the Silicon Valley Pet Project to help shelter animals get adopted.

Temecula Valley Buick GMC was a title sponsor at Temecula Walmart and donated $8,500.00 for the Children’s Miracle Hospital Network.

Toyota of Orange adopted the Concerts in the Park series for Summer 2024 to aid the City of Orange as they balance their budget for the remainder of the year.

California New Car Dealers Association Releases Q2 2024 Auto Outlook Report

Media Contact: Autumn Heacox, Communications & Marketing Director: aheacox@cncda.org, (916) 441-2599 x105

Q2 2024 CA Auto Outlook Report: Has Tesla Peaked in CA? Sales Slip 17% YTD;
New Vehicle Registrations Decline Slightly; Ioniq 5 Steals Third Place in EVs

Click on the image to view the report.

SACRAMENTO, CA, July 18, 2024— Today, the California New Car Dealers Association (CNCDA) released its California Auto Outlook covering the first half of 2024. The report summarizes California’s new vehicle registrations and predicts anticipated yearly sales. For accurate reporting, please cite Experian Automotive as the data source for CNCDA’s Auto Outlook.

Key Highlights
California’s new light vehicle registrations fell by .7 percent YTD compared to last year, totaling 892,363. Despite this decline, the State is on track to hit a forecasted 1.8 million new vehicle registrations by year-end. Higher interest rates and inflation are squeezing consumer budgets. Still, the aging vehicle fleet (at a record all-time high) and technology and safety upgrades in new models are keeping the market resilient.

Tesla’s future appears to be dwindling as the brand’s sales continue to decline in the Golden State; registrations are down a significant 17 percent YTD (as compared to last year). While Tesla’s Model Y remains the top-selling car in the State, Tesla sales may have peaked. This new data marks the brand’s third consecutive quarter with registration declines (dipping 24.1 percent in Q2 2024, 7.8 percent in Q1 2024, and 9.8 percent in Q4 2023).

In stark contrast, mainstay brands like Toyota, Hyundai, and Ford are on the upswing, with significant gains and excitement around new EV models that Californians seem eager to adopt. This year, Toyota’s BEV registrations rose 108.1 percent, and Hyundai’s BEV registrations rose 65.7 percent. Notably, the Hyundai Ioniq 5 stole third place (from Tesla’s Model X) of the top-selling EVs in California YTD, with 7,191 registrations.

Ford BEV sales rose by 26.4 percent, and the Mustang Mach-E became the fifth most-sold EV YTD. This surge underscores how the State’s franchised new car dealers are expertly navigating the evolving market, driving consumer enthusiasm with trusted, high-performing brands.

“It’s an exciting time to be a franchised car dealer in California. With new competitive EV models and the latest ICE options, we’re able to meet diverse customers’ needs and provide the support they want from their local dealership,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “Our dealers are trusted community partners, providing Californians with high-quality, reliable vehicles- whether electric, traditional, or anything in between.”

Regardless of the powertrain, Toyota remains California’s top brand. With 150,964 registrations and 16.9 percent of the market share (a 2.1 point increase YTD from 2023), Toyota continues to lead the market.

Vehicle Powertrain Dashboard
The report’s vehicle powertrain dashboard details the State’s BEV, hybrid, and PHEV sales and market health. California leads the nation in BEV registrations, with BEVs accounting for 21.4 percent of sales year-to-date. Thirty-three percent of nationwide BEV sales took place in California. The U.S. BEV market share is far less substantial, posting 7.5 percent YTD.

Additionally, after six months of declines, California’s BEV market share rose to 21.9 percent from 20.9 percent last quarter. The State’s hybrid registrations showed promise, jumping to 13.2 percent, and the PHEV market share remained steady at 3.4 percent this year.

In the first half of 2024, combined sales of BEVs, PHEVs, hybrids, and fuel cell vehicles in the Golden State accounted for 38 percent of the market share. Internal Combustion Engine (ICE) vehicles (gas and diesel) accounted for 62 percent of registrations.

California’s franchised new car and truck dealers account for over 67 percent of combined sales for all alternative powertrain types this year, demonstrating consumer confidence in local dealerships and mainstay brands. This trend is evident in the sales of BEVs by franchised dealerships, which have surged by 27 percent (while direct sellers, such as Tesla and Rivian, saw a 12.3 percent drop).

Model Segment Rankings
Unchanged from last quarter, California’s best sellers in the primary segments in Q2 2024 include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.

Brand Market Share and Summary
Tesla, the second best-selling brand in California with 102,106 registrations YTD, is facing mounting challenges. Its market share dipped 2.3 points from last year, and Q2 2024 registrations plummeted 24.1 percent compared to Q2 2023. Tesla’s allure seems to be wearing off, signaling potential trouble for the direct-to-consumer manufacturer.

Honda also reported an impressive 12.9 percent jump YTD (reaching 94,939 registrations).
As reported last quarter, the top three passenger cars sold were the Toyota Camry, the Honda Civic, and the Tesla Model 3. The top three light trucks were the Tesla Model Y, the Toyota RAV4, and the Honda CR-V.

Five brands in the State have improved registrations by more than 10 percent this year. These brands include Rivian (76.7 percent), Dodge (43.1 percent), Lexus (25.6 percent), Lincoln (23.3 percent), and Buick (19.5 percent).

Regional Variances
Northern California’s BEV market share was 24.9 percent in the first half of this year, while Southern California’s share was 22.1 percent.

Specifically, light vehicle (non-fleet) registrations in N. and S. California showed declines of 3.3 and .1 percents, respectively. Regionally, the Bay Area posted a 3.2 percent decline, LA and Orange Counties increased slightly by .1 percent, and San Diego County’s sales increased by 1.6 percent, YTD.

Click Here to Access the Q2 2024 Auto Outlook Report.

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California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the data source: Experian Automotive.

The report provides comprehensive information on California’s new vehicle market, including annual trends, a vehicle powertrain dashboard, a segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org. 

About CNCDA

For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.

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