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Sharing Good News – April 2024

Future Kia of Clovis and Future Ford of Clovis recently donated to the Fresno Sheriff’s Memorial to honor those members of the Fresno County Sheriff’s Office who gave the ultimate sacrifice and died in the line of duty.

Future Ford Lincoln donated to the Firefighter Stair Climb, which took place in Seattle, WA. Over40 Sacramento Area firefighters participated

Gold Rush Subaru sent a team of volunteers to help clean the American River

Hyundai and Premier Hyundai of Seaside Donate $20,000 to Food Bank for Monterey County

Lithia Chevrolet donated a deluxe engine to the Kool April Nites fundraiser raffle

Premier Chevrolet of Buena Park sent a donation to Buena Park High School Football Team

Premier Hyundai Moreno Valley was a sponsor for the Help4U Community Fundraiser Event

Subaru of San Luis Obispo donated to the First Tee Central Coast Classic, supporting young golfers.

Toms Truck Center volunteered to pack boxes of food for local Seniors Citizens at Community Action Partnership OC

California New Car Dealers Association Releases Q1 2024 Auto Outlook Report

Media Contact: Autumn Heacox, Communications & Marketing Director: aheacox@cncda.org, (916) 441-2599 x105

Q1 2024 CA Auto Outlook Report: Tesla Registrations Drop; Sales Slip 7.8% YTD
Overall New Vehicle Registrations Up; Toyota Market Share Exceeds 16%

Click on the image to view the report.

SACRAMENTO, CA, April 29, 2024— The California New Car Dealers Association (CNCDA) released its California Auto Outlook covering the first quarter of 2024 today. The report summarizes quarterly new vehicle registration figures statewide and predicts overall 2024 sales. Experian Automotive provides data for CNCDA’s Auto Outlook.

Californians’ love affair with electric vehicle giant Tesla may have peaked. Tesla registrations are down again in The Golden State YTD, reporting a 7.8 percent dip (last quarter posted a 9.8 percent decline) amongst all brand registrations. Toyota showed significant gains among the top three California shareholder brands, increasing to 16.6 percent, as did Honda, capturing 10.5 percent of the market, while Tesla’s numbers faltered (11.6 percent).

As Tesla’s dominance wanes, traditional manufacturers are stepping up to the plate, offering new plug-in hybrid (PHEV), hybrid, and battery electric vehicle (BEV) models. This shift is evident in the sales of BEVs by traditional franchised dealerships, which have surged by 14 percent (while direct sellers saw a three-point drop) compared to last year’s figures. Notably, franchised dealers account for over 66 percent of combined sales for all alternative powertrain types, demonstrating consumer confidence in local dealerships and mainstay brands (despite changing market dynamics).

“We’ve spent decades, even lifetimes, building trust with our neighbors, providing great jobs, and supporting our communities. Californians are smart. They recognize that we do our best to give customers high-quality cars they want at affordable price points,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “This is why we believe the Tesla sales model is ineffective, layoffs are happening, and people are generally dissatisfied with their level of service. We take pride in our dealerships, and it shows.”

The first quarter of 2024 reports a slight increase in overall registrations at .7 percent (the sixth consecutive quarterly increase) in the State, posting 431,638 new sales. This figure is in contrast with the Nation’s 9.6 percent improvement. Weaker results in California are partially attributed to relatively strong sales in the first quarter of 2023. 

California’s pace of improvement is expected to ease overall in 2024 compared to last year. While registrations are predicted to exceed 1.8M units, the increase will likely remain in the single digits. 

Toyota once again secured its lead as the top brand in California, with a 9.3 percent increase in registrations, as did Honda, with an impressive 18.6 percent jump YTD. The top three passenger cars sold were the Toyota Camry, the Honda Civic, and dropping from first place to third, the Tesla Model 3. The top three light trucks were the Tesla Model Y, the Toyota RAV4, and the Honda CR-V.

Another brand of note this year is Dodge. Due to the recent introduction of the Hornet PHEV SUV, Dodge reported the second-highest positive change in California, with a 76.2 percent increase in new registrations last quarter.

Vehicle Powertrain Dashboard
The report’s vehicle powertrain dashboard details the State’s BEV, hybrid, and PHEV sales and market health. The State’s BEV market share declined for the second quarter, falling to 20.9 percent from 21.5 percent at the end of 2023. Alternatively, the State’s hybrid registrations jumped again this quarter to 13 percent (up from 11.1 percent). California’s PHEV market share slightly increased, wrapping the first quarter at 3.6 percent. 

Combined sales of BEVs, PHEVs, hybrids, and fuel cell vehicles in The Golden State accounted for 37.5 percent of the market share last quarter (up from just 11.6 percent in 2018). Internal Combustion Engine (ICE) vehicles (gas and diesel) accounted for 62.5 percent of registrations, dipping about 1.4 points from the end of 2023.

California continues to lead in BEV registrations, posting 32.5 percent of sales nationwide. The U.S. market share of BEV vehicles is far less substantial, posting 7.4 percent in Q1 2024.

Hybrid and Electric Vehicles
Tesla may have the top three-selling electric vehicles in the State, however, first-quarter sales show a significant 6.4 percent YTD BEV market share loss. Mercedes and BMW showed the highest increases in BEV sales in the State last quarter, posting 3 and 2.4 percents, respectively.

Northern Californians continue to be the most significant adopters of BEVs, capturing 24.8 percent of the market share. Southern California BEV sales remained fairly level at 21.5 percent of sales last quarter.

Model Segment Rankings
California’s best sellers in the primary segments in Q1 2024 include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Chevrolet Silverado, Toyota RAV4, Subaru Outback, and Lexus RX.

Brand Market Share and Summary
Registrations for five brands in the state have improved by more than 22 percent so far this year. Brands showing the most significant positive percent increases were Rivian (87.1 percent), Dodge (76.2 percent), Lexus (37.3 percent), Lincoln (25.8 percent), and Volvo (22 percent).

The Golden State’s brand registration numbers do not mirror those of the rest of the U.S., which reports Toyota at 13.4 percent of the market share, Ford at 12.4 percent, and Chevy at 10.4 percent last quarter.

Regional Variances
Specifically, Car retail registrations in N. and S. California showed declines of 11.8 and 6 percents, respectively. Light truck retail registrations were up by 2.9 percent in N. California and 5.3 percent in S. California. A shining star, San Diego County’s share increased by 4.6 percent with 35,561 registrations this year.

Click Here to Access the Q1 2024 Auto Outlook Report.

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California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the Data Source: Experian Automotive.

The report provides comprehensive information on California’s new vehicle market, including annual trends, a two-year perspective, vehicle powertrain dashboard, segment watch, the top five models in each segment, brand scoreboards, regional comparisons, and more. Visit www.cncda.org. 

About CNCDA

For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.

2024 Dealer Day Recap and Photos

SACRAMENTO, CA – The California New Car Dealers Association would like to express our heartfelt appreciation to all who attended Dealer Day 2024 in Sacramento. We appreciate all the members who participated and gave their time to advocate for the future of California’s Automotive Industry. We hope you will join us again for Dealer Day 2025 on March 26, at the Sacramento Hyatt Regency.

Additionally, we want to sincerely thank our sponsor partners who helped make this event possible for our membership. Thank you again for your dedication to our industry and cause. We hope to see you all next year!

If you would like a high-res version of any of these images, please contact Autumn Heacox, Director of Communications & Marketing (aheacox@cncda.org).

Dealer Day Photography generously sponsored by:


Sharing Good News – March 2024

Chase Chevrolet attended Lincoln Elementary’s Career Day

Chase Chevrolet also visited First Baptist Christian Schools to inspire 8th graders about automotive career paths

DCH Subaru of Riverside hosted pets from Mary S. Roberts Pet Adoption Center to kick off their Walk with Animals event coming up

DCH Subaru of Thousand Oaks is hosting a blood drive

Future Ford Lincoln of Roseville donated to the Firefighter Stair climb, benefiting the Leukemia & Lymphoma Society

Kearny Mesa Subaru is hosting a Springtime Kitten Adoption Event in support of the San Diego Humane Society as part of Subaru’s ongoing #SubaruLoves Campaign.

Kirby Kia of Ventura was a  sponsor for a community St. Patrick’s Day Parade

Lithia Chevrolet donates deluxe engine for Kool April Nites 2024 raffle

Motor City Buick GMC supported the Alzheimer’s Disease Association of Kern County for their Annual Golf Classic

Valley Hi Nissan supported Silverado High School’s Car Show

California New Car Dealers Come to Sacramento for 2024 Dealer Day

Association Also Celebrates Century Milestone

SACRAMENTO, CA, March 18, 2024– The California New Car Dealers Association (CNCDA) is preparing to host its Annual Dealer Day this Wednesday, March 20, 2024. This year’s event holds special significance as CNCDA proudly celebrates its 100-year anniversary, a testament to its unwavering commitment to shaping the automotive landscape in California.

With close to 1,200 members, CNCDA is the nation’s largest state association of franchised new car dealers.

The night before, on Tuesday evening, the association’s newly-formed NextGen dealer group will meet at Camden Spit & Larder to discuss the future of the automotive industry and the impact up-and-coming dealers can have in the Golden State.

On Dealer Day, all franchised new car dealers will attend CNCDA’s Annual Meeting of the Members, hosted at the Kimpton Sawyer Hotel downtown. Then, dealers will meet with their area representatives at The Swing Space for legislative appointments to discuss pending new laws relevant to CA’s retail automotive industry. Dealer Day concludes with a legislative reception at Revival in The Kimpton.

Since its establishment in 1924, CNCDA has been a formidable force, driving the growth and success of California’s franchised new car and truck dealers. The association’s history is marked by a series of impactful initiatives and legislative advocacies that have significantly shaped and influenced the automotive industry in the state, keeping the public informed and aware of the industry’s developments.

Recent legislative achievements include 2023’s landmark franchise bill, AB 473, which offered crucial protections for dealers from their respective manufacturers and underscored CNCDA’s commitment to protecting and promoting the automotive industry in California. This commitment is a testament to the member’s dedication to serving the transportation needs of the state’s motoring public.

CA’s New Car Dealers’ Economic Impact in 2023:

According to CNCDA’s recently released 2023 Economic Impact Report, California’s franchised new car dealers employed over 138,800 hard-working Californians and paid $10 billion in statewide taxes, contributing significantly to the state’s economy. The report highlights new car dealers’ contributions in charitable donations, taxes paid, and employment data, among other trends related to the state’s economic health.

Last year, California’s new car dealers sold 1.77 million new vehicles, 280,891 of which were electric vehicles (EVs), representing 21.4% of the total new light-duty vehicles sold in the Golden State.

Additionally, California’s new car dealers consistently act as local community stewards year after year, giving $67.66 million to charitable and civic organizations in 2023, an average of $46,500 per dealership to good causes.

The average combined state and federal taxes paid per California dealership was $9.27 million, totaling $13.64 billion in taxes paid by California’s new car dealers in 2023.

Shaping the Next Century:

Founded in 1924, CNCDA has been a steadfast advocate for California’s franchised new car and truck dealers. The association’s continuous efforts in legislative advocacy, community engagement, and member-focused strategies have contributed to the thriving automotive industry in California.

CNCDA extends sincere gratitude to the dealers, including new dealers, legacy, and NextGen, who have generously contributed their time and efforts to the association’s enduring success. Many of these dealerships are family-owned and have operated since the inception of the automotive era.

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Event Media Contact:
Autumn Heacox, Director of Communications & Marketing
California New Car Dealers Association
aheacox@cncda.org
916.439.6054

About CNCDA
For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2022, California’s franchised new car dealers sold more than 1.6 million new cars and trucks, employed more than 136,000 people, paid $8.46 billion in sales tax, and donated $62.84 million to charitable and civic organizations. As the nation’s largest state association of franchised automotive dealers—with over 1,200 members—CNCDA provides legal compliance and legislative, regulatory, and legal advocacy.

California New Car Dealers Association Publishes 2023 Economic Impact Report

CNCDA published our 2023 Economic Impact Report this week. The report highlights the contributions new car dealers have made in charitable donations, taxes paid, and employment data, among other dealership trends related to California’s economy.

California’s franchised new car dealers continue to act as significant statewide contributors. In 2023, California’s new car dealers sold 1.77 million new vehicles, employed over 138,807 hard-working Californians, and paid $10 billion in statewide taxes. In 2023, the average California new car dealership employed roughly 95 people per dealership.

California’s new car dealers contributed significantly to the state’s economic health, paying a total of $8.74 billion in state sales tax in 2023, an average of $6.01 million of sales tax per dealership. The average total taxes paid per California dealership in 2023 was $9.27 million, totaling $13.64 billion statewide.

New Car Dealers sold 280,891 electric vehicles (EVs) in 2023 which represents 21.4% of the total new light-duty vehicles sold in the Golden State last year. The EV market share in California is three times higher than the EV market share in the rest of the United States. Dealers anticipate spending an average of $295,000 each on EV charging infrastructure in 2023 to help meet the needs of CA’s EV consumer demand.

Additionally, California’s new car dealers consistently act as local community stewards year after year, giving $67.66 million to charitable and civic organizations in 2023, an average of $46,500 per dealership to good causes.

The report is made possible by CNCDA’s dealer members, who completed the association’s annual Economic Impact Survey and statewide auto sales data.

To view the 2023 Economic Impact Report, please click here.

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About CNCDA
For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2022, California’s franchised new car dealers sold more than 1.6 million new cars and trucks, employed more than 136,000 people, paid $8.46 billion in sales tax, and donated $62.84 million to charitable and civic organizations. As the nation’s largest state association of franchised automotive dealers—with over 1,200 members—CNCDA provides legal compliance and legislative, regulatory, and legal advocacy.

Sharing Good News – February 2024

DCH Subaru of Riverside donates coats to Operation Warm and Salvation Army Riverside

Hatfield Buick GMC is one of two dealers to collect the most dog food donations for Happy Dog Resort!

Premier Hyundai of Seaside hosts weekly food drive with Monterey Food Bank

Redding Kia donates to the Alyssa Araiza Wings of Angels charity

Sierra Subaru teams up with the Monrovia Rotary Club and The Outreach Program for Feeding Friends service project – donations to go to Ukraine

Toyota of Glendale hosts Dog Adoption Event

2024 NADA Show Recap and Photos

LAS VEGAS, NV – The California New Car Dealers Association would like to thank all members, sponsors, and friends who attended the 2024 NADA Show and CNCDA’s Welcome Party. We appreciate all the members who came to celebrate, reconnect, and learn. We hope to see you all in 2025 in New Orleans!


Sharing Good News – January 2024

Affinity Truck Center contributed $10,000 to Duncan Polytechnical High School, with a specific focus on enhancing the Heavy Truck Program.

Hatfield Buick GMC Shelter Animal Donation Drive

Lithia Subaru – Conversations on a bench

Ocean Subaru of Fullerton donated to Tara’s Chance to replace their lighting system

Shingle Springs Subaru donated coats to Operation Warm Coats

Sierra Subaru of Monrovia’s “Project Ropa” – Part of Subaru Loves Campaign

Thompson Chevrolet Service Dept hosts Boys Scouts troup for a day of exploration and learning

Toyota of Glendale is gearing up to host 5th annual Adopt-a-Pet Event

California New Car Dealers Association Releases Year-End 2023 Auto Outlook Report

Contact: Autumn Heacox, Communications & Marketing Director: aheacox@cncda.org, (916) 441-2599 x105

CA 2023 Auto Market Recap: Highest Registrations Reported Since 2020
New Vehicle Registrations Post 11.9% Increase in 2023

Click on the image to view the report.

The California New Car Dealers Association (CNCDA) released its fourth quarter 2023 California Auto Outlook report today. The report summarizes vehicle registration and sales data for 2023, and estimates projected 2024 sales in California’s vehicle market. CNCDA’s Auto Outlook data is sourced from Experian Automotive.

Major takeaways: 2023 proved to be a banner year for new car sales in California, reaching the highest numbers since the COVID-19 pandemic, with 1.78 million sales reported (higher than the 1.76 million predicted by this publication last year). Year over year, the state’s 2023 new vehicle registrations posted an 11.9 percent increase (1,775,915) compared to 2022 figures.

The top three passenger cars sold in California in 2023 were the Tesla Model 3, the Toyota Camry, and the Honda Civic. The top three light trucks for the year were the Tesla Model Y, the Toyota RAV4, and the Honda CR-V. Toyota held its place as the top-selling brand in California again in 2023.

Predictions for 2024 include another increase in new vehicle registrations by 3.2 percent, approaching 1.83 million units sold. This is due to the state’s significant and lasting demand for new cars, a strong labor market, and a positive economic outlook statewide. Potential threats include the 2024 presidential election, geopolitical tensions, etc. However, should Federal interest rates level out, auto sales in California are poised to post a more significant increase than predicted. These predictions are based on current trends and market conditions and may be subject to adjustment.

The report highlights the fifth consecutive quarterly increase in new car sales in the state. The Q4 2023 pace of new car sales showed a slight acceleration compared to Q3 (20.3 percent), posting a respectable 6 percent increase. The 2023 final registration numbers exceeded 426,000 units, 24,000 units higher than reported in Q4 2022.

“Overall, 2023 was a solid year for our businesses. We were able to adapt and evolve to meet our customers’ needs and preferences while remaining community stalwarts,” says David Simpson, CNCDA Chairman and owner of Simpson Buick GMC Cadillac of Buena Park, Simpson Chevrolet of Garden Grove, and Simpson Chevrolet of Irvine. “We do our best to work with our respective manufacturers to inform them about statewide customer trends and order the vehicles that Californians tell us they want when they walk onto our lots daily.”

Vehicle Powertrain Dashboard

The report’s new vehicle powertrain dashboard details the state’s battery electric vehicles (BEV), non-plug-in hybrid, and plug-in hybrid (PHEV) sales and market health. The state’s BEV market share declined in Q4 2023 from the previous quarter, closing the year at 21.4 percent. Alternatively, the state’s non-plug-in hybrid vehicles jumped to their highest numbers, at 11.1 percent sold in 2023. California’s total new BEV market share sales increased by five percent compared to 2022.

ICE-powered vehicles (gas and diesel) accounted for 63.9 percent of the state’s new vehicle sales share in 2023, losing about 7.7 points from 2022 numbers. In 2023, combined sales of BEVs, PHEVs, hybrids, and fuel cell vehicles in the state accounted for 35.9 percent of the market share (compared to 11.6 percent in 2018).

California leads the way in BEV registrations, posting 33.8 percent of all sales nationwide. The U.S. market share of BEV vehicles is less substantial, posting 7.5 percent in 2023.

Hybrids and Electric Vehicles

California’s top three selling BEV and PHEV models are the Tesla Model Y, Tesla Model 3, and the Chevy Bolt. The Jeep Wrangler captured fourth place and remained the best-selling PHEV in 2023.

While Tesla remains California’s BEV market share leader, its lead is diminishing as traditional automakers roll out new electric models. Tesla showed a significant decline in sales in 2023, with a 10.5 percent loss in market share YTD. Mercedes and BMW showed the highest increase in BEV sales in the state, reporting 2.2 and 2.8 percent, respectively.

In 2023, franchised dealerships accounted for over 62 percent of all alternative powertrain types in combined sales. Last year, franchised dealership sales in the BEV-only market increased to 35.8 percent. Sales of BEVs at franchised dealerships rose 94 percent from 2022 to 2023, compared to a 29 percent increase by direct sellers. This helps further demonstrate that Californians are interested in purchasing new BEV model rollouts from the mainstay manufacturers that they know and trust.

In 2023, Northern Californians remained the significant adopters of BEVs, capturing 25.6 percent of the state’s BEV market share, while Southern CA sales reported 21.3 percent of registrations.

Model Segment Rankings

California’s 2023 best sellers in the primary segments include the Honda Civic, Toyota Camry, Tesla Model 3, Toyota Tacoma, Ford F-Series, Toyota RAV4, Subaru Outback, and the Lexus RX.

Brand Market Share and Summary

Brand registrations increased in 2023 for 26 of the top 30 selling brands in the state, with Toyota remaining California’s market share leader, holding 15.7 percent. Tesla follows at 13 percent, Honda holds 9.7 percent, Ford at 7.7 percent, and Chevrolet at 6.7 percent.

The state’s registration numbers do not mirror the rest of the U.S., which reports Toyota (12.6 percent of share), Ford (11.8 percent), and Chevy (at 11.2 percent) as the top-selling brands in 2023.  

The brands showing the most significant positive change in 2023 registration numbers in California were Rivian (142.7 percent), Buick (57.3 percent), Infinity (34.7 percent), Honda (33.4 percent), and Audi (31.5 percent).

Regional Variances

Car and light truck retail registrations from Northern and Southern California markets are up from last year. The Northern market captured an additional 10.1 percent of the statewide total year over year, with the Southern portion of the state showing an 8.8 percent increase from 2022.

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California Auto Outlook Quarterly is produced for CNCDA by Auto Outlook, Inc., an independent research company that analyzes statewide and regional automotive markets. When reporting these auto industry trends, please acknowledge the Data Source: Experian Automotive.

The report provides comprehensive information on CA’s new vehicle market, includes annual trends, a two-year perspective, vehicle powertrain dashboard, segment watch, the top models in each segment, brand scoreboards, regional comparisons, and more. Access the complete report at www.cncda.org.

About CNCDA

For 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2022, California’s franchised new car dealers sold more than 1.6 million new cars and trucks, employed more than 136,000 people, paid $8.46 billion in sales tax, and donated $62.84 million to charitable and civic organizations. As the nation’s largest state association of franchised automotive dealers—with over 1,200 members—CNCDA provides legal compliance and legislative, regulatory, and legal advocacy.

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