CNCDA Partnership Opportunities
CNCDA protects and promotes the interests of California’s franchised new car and truck dealers through advocacy, education and compliance support. As the nation’s largest state automobile dealer association, we offer three ways for companies that serve dealers to partner with us.
- 1,200+dealer members
- 84%of California dealers are CNCDA members
- Nearly 1,600dealership personnel engaged through CNCDA events and programs
- 83%of participating dealer professionals hold leadership or decision-making roles
Associate Membership
CNCDA resources and industry updates for companies serving dealers.
$2,000annual investment
- Educational webinars, seminars and industry updates
- Local and statewide compliance updates
- Member-only compliance resources and CNCDA’s Legal Hotline
Sponsorship
Visibility and dealer access at CNCDA events throughout the year.
$7,500–$85,000annual investment, by level
- Logo recognition in CNCDA publications, on our website and at events
- Complimentary registrations to CNCDA events
- Five annual levels plus focused NextGen, Dealer Day and New Laws opportunities
Licensed Vendor
An exclusive, Board-approved designation in a single product or service category.
$40,000 minimumannual investment, typically a 3–5 year term
- License to use CNCDA’s name and logo to promote licensed products and services
- Exclusivity within your product category
- Quarterly access to the CNCDA membership list
Associate Membership
Associate members receive the educational programming, compliance updates and member-only resources CNCDA provides to the dealer community, including access to CNCDA’s Legal Hotline. Associate Membership is $2,000 per year and is included with Titanium, Platinum and Gold sponsorship.
2027 Sponsorship
Sponsors get time with dealer leaders at CNCDA’s signature events, plus year-round recognition in the CNCDA Bulletin, on Showroom TV and on CNCDA.org. Every sponsor works directly with CNCDA’s Director of Strategic Partnerships to get the most from their benefits.
CNCDA offers five annual sponsorship levels, from $25,000 to $85,000, plus focused NextGen, Dealer Day and New Laws Seminars opportunities starting at $7,500. Sponsorship is non-exclusive. Availability at each level is limited and confirmed in the order sponsorships are received.
Full benefits for every level, event details and the sponsorship interest form (PDF).
See companies already committed for 2027
“CNCDA has been a great partner to Vitu. They have helped us build meaningful relationships with dealers throughout California and have consistently advocated for innovation, digitization, and more efficient processes and workflows that benefit their dealer members.”
Licensed Vendor Program
CNCDA Licensed Vendors are selected by the CNCDA Board of Directors and exclusively licensed to use CNCDA’s name and logo to promote and advertise their products and services. Each designation is exclusive to one company in its category. Licensed Vendors also receive quarterly access to the CNCDA membership list.
Agreements typically begin with a three- to five-year term, with a minimum annual investment of $40,000. When dealers choose a Licensed Vendor, CNCDA receives financial support that helps keep member dues down and funds the Association’s work on dealers’ behalf.
How to be considered
- Confirm the category is open. Contact us before preparing a proposal. Some categories are already under agreement.
- Meet with CNCDA. If the category is open, you’ll meet with Rebecca Davis, Director of Strategic Partnerships, and Brian Maas, CNCDA President, to discuss your company and the opportunity.
- Submit a proposal. Following the meeting, we’ll send CNCDA’s proposal guidelines.
- CNCDA review. Staff evaluate the proposal for dealer value, service record and fit with CNCDA’s standards.
- Board decision. Recommended proposals go to the CNCDA Board of Directors for approval.
Comparing the three
| Feature | Associate Membership | Sponsorship | Licensed Vendor |
|---|---|---|---|
| Annual investment | $2,000 | $7,500–$85,000 | $40,000 minimum |
| Term | Annual | Annual | Typically 3–5 years |
| Exclusivity | Non-exclusive | Non-exclusive | Exclusive in its category |
| Selection | Open year-round | Open, subject to availability | By proposal and Board approval |
| Best suited to | Companies that want CNCDA’s compliance resources and industry updates | Companies building awareness and relationships with dealers | Established providers seeking CNCDA’s official designation in their category |
Many CNCDA partners participate in more than one program.
Talk with us about sponsorship or becoming a Licensed Vendor
Tell us about your company and what you want to accomplish with California dealers. We’ll recommend the right fit.