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CNCDA Donates $100,000 to NADA Relief Fund for SoCal Wildfire Victims

Contact: Autumn Heacox, Communications & Marketing Director: aheacox@cncda.org, (916) 441-2599 x105

CNCDA Donates $100,000 to NADA Relief Fund for SoCal Wildfire Victims

SACRAMENTO, CA, February 4, 2025— Today, the California New Car Dealers Association (CNCDA) announced a major donation to support individuals affected by the devastating wildfires in Southern California. CNCDA is donating $100,000 to the National Automobile Dealers Association (NADA) Foundation’s Emergency Relief Fund. 

This donation, unanimously approved by the CNCDA Board of Directors last month, will directly help dealership employees and their families significantly impacted by this disaster.

The wildfires have caused significant destruction across the region, forcing several dealerships to close their doors temporarily and, in some cases, devastating many employees’ homes.

“We were deeply concerned to hear about the wildfires in Southern California. We’ve been in close communication with our dealer members and have extended our support for their employees who were most affected by this crisis, ensuring they are safe and cared for. CNCDA’s members remain committed to providing assistance to their fellow dealers in the aftermath of this tragedy,” noted Brian Maas, CNCDA President.

The NADA Emergency Relief Fund offers financial assistance to dealership employees impacted by disasters, with grants of up to $1,500 available to help those in need.

“For years, the NADA Emergency Relief Fund has been there to help dealership employees and their families recover from natural disasters like hurricanes, wildfires, tornadoes, and floods. Contributions like this one from CNCDA are only possible thanks to the generosity of dealers across the country. CNCDA’s significant donation is especially meaningful, given how hard Southern California has been hit by these fires. It truly shows how dedicated California dealers are to taking care of their own, especially during times of crisis,” added Mike Stanton, NADA President and CEO.

CNCDA’s contribution reinforces our members’ commitment to supporting the communities in which they operate, especially in times of hardship.

For more information on the NADA Foundation’s Emergency Relief Fund, visit www.nada.org/nada/emergency-relief-fund

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About CNCDA

For over 100 years, the California New Car Dealers Association has represented California’s franchised new car and truck dealers. CNCDA members are primarily engaged in the retail sale and lease of new and used motor vehicles and provide automotive products, parts, services, and repairs. In 2023, California’s franchised new car dealers sold more than 1.77 million new cars and trucks, employed more than 138,807 people, paid $8.74 billion in sales tax, and donated $67.66 million to charitable and civic organizations. CNCDA is the Nation’s largest state association of franchised automotive dealers—with nearly 1,200 members— and provides legal compliance and legislative, regulatory, and legal advocacy.

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